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{{#seo:
{{#seo:
|title=Vikalp Srivastava – Founder of BrandMate Digital | Entrepreneur and Business Builder
|title=Vikalp Srivastava – Entrepreneur, Businessman and Multi-Venture Business Builder
|title_mode=replace
|title_mode=replace
|description=Discover the journey of Vikalp Srivastava, Kanpur-based entrepreneur and founder associated with BrandMate Digital, The CollabZ, Olivia Studio and Encrypt by BrandMate Digital, spanning digital marketing, technology, influencer partnerships and cybersecurity.
|description=Explore the professional journey of Vikalp Srivastava, an Indian entrepreneur from Kanpur, Uttar Pradesh, with business interests in digital marketing, technology, influencer marketing, interior design and cybersecurity.
|keywords=Vikalp Srivastava, Vikalp Srivastava entrepreneur, BrandMate Digital founder, BrandMate Digital Kanpur, The CollabZ, Olivia Studio, Encrypt by BrandMate Digital, digital marketing entrepreneur India, influencer marketing entrepreneur, cybersecurity business India, Kanpur entrepreneur
|keywords=Vikalp Srivastava, Vikalp Srivastava entrepreneur, Vikalp Srivastava Kanpur, BrandMate Digital, The CollabZ, Olivia Studio, Encrypt by BrandMate Digital, Indian businessman, digital marketing entrepreneur, influencer marketing, cybersecurity entrepreneur
}}
}}


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|name=Vikalp Srivastava
|name=Vikalp Srivastava
|image=Vikalp Srivastava.jpg
|image=Vikalp Srivastava.jpg
|caption=Vikalp Srivastava, entrepreneur and business builder
|caption=Vikalp Srivastava
|born=4 July 1994
|born=4 July 1994
|birth_place=Kanpur, Uttar Pradesh, India
|birth_place=Kanpur, Uttar Pradesh, India
|nationality=Indian
|nationality=Indian
|education=High School; Polytechnic Studies; Bachelor of Technology (B.Tech.), according to supplied profile
|education=High School; Polytechnic Studies; Bachelor of Technology (B.Tech.) — institution and specialisation not independently established
|occupation=Entrepreneur, Business Builder, Digital Marketing Professional
|occupation=Entrepreneur, Businessman, Business Professional
|years_active=N/A
|years_active=N/A
|known_for=BrandMate Digital, The CollabZ, Olivia Studio, Encrypt by BrandMate Digital
|known_for=Multi-venture entrepreneurship, BrandMate Digital, The CollabZ, Olivia Studio, Encrypt by BrandMate Digital
|title=Founder
|title=Entrepreneur and Businessman
|company=BrandMate Digital
|company=BrandMate Digital and associated business ventures
|founder=BrandMate Digital
|founder=Associated with BrandMate Digital and The CollabZ, according to supplied and publicly available professional profiles
|industry=Digital Marketing, Information Technology, Influencer Marketing, Interior Design, Cybersecurity
|industry=Digital Marketing, Information Technology, Influencer Marketing, Interior Design, Cybersecurity
|headquarters=Kanpur, Uttar Pradesh, India
|headquarters=Kanpur, Uttar Pradesh, India
|experience=Business operations, digital marketing, technology and entrepreneurship
|experience=Professional experience in business operations, sales, marketing and technology, according to supplied profile
|founded=2020, according to BrandMate Digital's company profile
|founded=BrandMate Digital is listed as established in 2020
|city=Kanpur
|city=Kanpur
|state=Uttar Pradesh
|state=Uttar Pradesh
|country=India
|country=India
|website=https://brandmatedigital.com/
|website=https://brandmatedigital.com
|services=Digital Marketing, Performance Advertising, Lead Generation, Website Development, Application Development, Influencer Marketing, Interior Design, Cybersecurity
|services=Performance Marketing, Digital Marketing, Lead Generation, Website Development, Technology Solutions, Influencer Marketing, Interior Design, Cybersecurity
|email=thebrandmatedigital@gmail.com
|email=thebrandmatedigital@gmail.com
|phone=+91 7309180407
|phone=+91 7309180407
|social=The CollabZ: https://www.thecollabz.in/about
|social=LinkedIn: Vikalp Srivastava
|awards=N/A
|awards=N/A
|specialization=Digital Growth, Business Operations, Influencer Partnerships, Technology Services
|specialization=Business Development, Digital Marketing, Technology Services, Brand Building, Influencer Marketing
|sectors=Marketing, Information Technology, Design, Creator Economy, Cybersecurity
|sectors=Marketing, IT, Interior Design, Creator Economy, Cybersecurity
|office=Kanpur, Uttar Pradesh, India
|office=Kanpur, Uttar Pradesh, India
|status=Active
|status=Entrepreneur
}}
}}


'''Vikalp Srivastava''' is an Indian entrepreneur from Kanpur, Uttar Pradesh, whose business interests span digital marketing, information technology, influencer marketing, interior design and cybersecurity. He is associated with '''BrandMate Digital''' and its related ventures, including '''The CollabZ''', '''Olivia Studio''' and '''Encrypt by BrandMate Digital'''.
'''Vikalp Srivastava''' is an Indian entrepreneur and businessman from Kanpur, Uttar Pradesh, whose professional interests span digital marketing, information technology, influencer marketing, interior design and cybersecurity. He is associated with '''BrandMate Digital''' and a portfolio of related business ventures, including '''The CollabZ''', '''Olivia Studio''' and '''Encrypt by BrandMate Digital'''.


His professional journey includes experience in business operations before his transition towards entrepreneurship. His profile describes a move from employment into building and managing businesses across complementary service industries.
Rather than focusing on a single industry, Srivastava's business activities extend across several service categories. His professional journey includes experience in business operations before moving towards entrepreneurship and developing ventures focused on marketing, technology and other business services.


BrandMate Digital is described in its company profile as a digital marketing and technology business founded in 2020. Its listed services include performance marketing, paid advertising, lead generation, website and application development, marketing automation and other digital growth services. The company has its primary listed base in Kanpur, Uttar Pradesh.<ref>{{cite web |title=BrandMate Digital |url=https://in.linkedin.com/company/brandmate-digital |website=LinkedIn |access-date=29 October 2026}}</ref>
His profile reflects an interest in building and managing businesses, developing brand partnerships, creating service offerings and exploring opportunities across different industries.
 
Through his association with The CollabZ, Srivastava is also involved in the creator economy, with an emphasis on connecting brands and content creators for marketing collaborations. The platform identifies him as its founder and describes its focus as building partnerships between brands and creators.<ref>{{cite web |title=About The CollabZ |url=https://www.thecollabz.in/about |website=The CollabZ |access-date=29 October 2026}}</ref>


== Early Life and Background ==
== Early Life and Background ==


Vikalp Srivastava was born on '''4 July 1994 in Kanpur, Uttar Pradesh, India''', according to the biographical information supplied for this article.
Vikalp Srivastava was born on '''4 July 1994 in Kanpur, Uttar Pradesh, India'''.


Kanpur is an important industrial and commercial centre in Uttar Pradesh. Srivastava's professional background is associated with the city, where BrandMate Digital is also listed as being headquartered.
Kanpur is an important industrial and commercial centre in Uttar Pradesh. Srivastava's professional background is associated with the city, where BrandMate Digital is listed as having its headquarters.


His career reflects an interest in business operations, marketing, technology and entrepreneurship. Rather than remaining within one professional sector, he developed business interests across several service categories.
His career has included work in business operations and subsequent involvement in entrepreneurship. Over time, his professional interests expanded into digital marketing, technology, influencer collaborations, interior design and information security.


These include digital marketing, information technology, influencer management, interior design and cybersecurity. His ventures bring together services associated with online business growth, creative design, brand partnerships and information security.
The available biographical information provides limited details about his early life, family background and childhood. This article therefore focuses on his education, professional experience and business activities.
 
Detailed information about his childhood, family background and early influences has not been established in the supplied material.


== Education ==
== Education ==


According to the supplied biography, Vikalp Srivastava completed his high school education and subsequently pursued polytechnic studies and a Bachelor of Technology (B.Tech.) degree.
According to the supplied biographical information, Vikalp Srivastava completed his high school education before pursuing polytechnic studies and a Bachelor of Technology (B.Tech.) degree.


His educational history is described as including both school-level and technical education.
His educational background is described as including both technical education and higher studies.


However, the names of the educational institutions, his specific field of engineering, and the dates of enrolment and graduation have not been independently established.
However, the names of the institutions, the precise field of his polytechnic studies, the B.Tech. specialisation and graduation dates have not been independently established from the available information.


=== Academic Background ===
=== Academic Background ===
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|-
|-
| High School
| High School
| Completed, according to supplied profile
| Completed; institution not specified
|-
|-
| Polytechnic Studies
| Polytechnic Studies
| Pursued, according to supplied profile
| Reported in supplied biography; specialisation not specified
|-
|-
| Bachelor of Technology (B.Tech.)
| Bachelor of Technology (B.Tech.)
| Reported in supplied profile; institution, discipline and graduation date not specified
| Reported in supplied biography; institution and specialisation not independently established
|}
|}


Further documentation would help establish the exact details of his academic background.
His reported technical education forms part of the background to his later involvement in technology-related business services.


== Early Professional Experience ==
== Early Professional Career ==


Before concentrating on entrepreneurship, Vikalp Srivastava worked in employment roles that provided exposure to business operations.
Before concentrating on entrepreneurship, Vikalp Srivastava gained professional experience in employment and business operations.


His professional experience included work in the automotive sector. The supplied biography also identifies a role at '''Spinny''', an Indian used-car retail company.
His early career included operational responsibilities in the automotive sector. He subsequently worked at '''Spinny''', an Indian used-car retail company.


This period formed part of his transition from employment towards establishing and managing his own business ventures.
According to his supplied professional history, he held the position of '''Hub Operation Manager''' at Spinny from December 2022 to May 2024.


Operational roles can involve coordination, process management, team supervision, service delivery and the resolution of day-to-day business challenges. These responsibilities are relevant to the professional background described in his profile.
The role involved operational responsibilities within a business environment. This experience forms part of his professional background before his subsequent focus on developing and managing business ventures.


== Professional Career at Spinny ==
=== Experience at Spinny ===


Srivastava's supplied professional profile lists him as a '''Hub Operation Manager at Spinny''' from '''December 2022 to May 2024'''.
Srivastava's reported position as Hub Operation Manager at Spinny represents an important stage in his employment history.


Spinny operates in the used-car retail sector. The experience listed in Srivastava's profile places part of his professional background within automotive retail operations.
Business operations roles can involve coordinating day-to-day activities, supporting teams, managing processes and working toward operational targets.


A hub operations role can involve coordinating daily processes, maintaining operational efficiency, supporting teams and ensuring that services are delivered according to business requirements. The precise responsibilities he personally held have not been independently documented in the material supplied for this article.
His experience in this environment preceded his move towards a broader entrepreneurial portfolio.


His period at Spinny is a notable part of his career chronology because it preceded the subsequent business-building activities described in his entrepreneurial profile.
The exact scope of his responsibilities and individual performance outcomes have not been independently established in the supplied material.


== Transition to Entrepreneurship ==
== Transition to Entrepreneurship ==


After gaining professional experience in employment, Srivastava moved towards entrepreneurship.
After working in employment, Srivastava moved towards entrepreneurship.


According to the supplied biography, his decision was motivated by a desire for greater independence and the opportunity to build businesses according to his own vision.
According to his supplied profile, the decision was motivated by an interest in greater professional independence and the opportunity to develop businesses according to his own vision.


Entrepreneurship involves more than developing a business idea. It also requires decisions about services, customers, operations, marketing, partnerships and long-term development.
His subsequent activities focused on developing services in digital marketing and technology while exploring opportunities in other related and complementary sectors.


Srivastava's subsequent activities have focused on building businesses in related service industries. Digital marketing and technology form one part of this portfolio, while influencer partnerships, interior design and cybersecurity represent additional areas of interest.
Rather than restricting his activities to a single business category, he became associated with ventures addressing different market needs.


His professional journey is therefore described as a transition from operational employment to business ownership and the development of multiple ventures.
This multi-venture approach forms the central theme of his professional identity.
 
== Entrepreneurial Philosophy and Business Approach ==
 
Srivastava's professional profile reflects a business approach centred on developing services across multiple industries.
 
His interests include marketing, technology, brand development, creator partnerships, interior design and cybersecurity.
 
These fields serve different business needs, but they also share common themes such as customer acquisition, brand visibility, digital infrastructure, business operations and service delivery.
 
His portfolio illustrates an approach in which separate ventures focus on specialised services while remaining connected through his broader entrepreneurial activities.
 
The available information does not establish a formal holding-company structure or the exact legal relationships between every venture. Accordingly, the businesses are described as associated ventures rather than assumed to be separate subsidiaries of one legal entity.


== BrandMate Digital ==
== BrandMate Digital ==


'''BrandMate Digital''' is the principal business associated with Vikalp Srivastava in the supplied profile.
'''BrandMate Digital''' is a digital marketing and technology business associated with Vikalp Srivastava.
 
The company focuses on helping businesses develop their digital presence, market their products and services, generate leads and support business growth through digital channels.
 
Its publicly available company profile lists 2020 as its founding year and identifies Kanpur, Uttar Pradesh, as its headquarters.<ref>{{cite web |title=BrandMate Digital company profile |url=https://in.linkedin.com/company/brandmate-digital |website=LinkedIn |access-date=29 October 2026}}</ref>


The company is described as an IT and digital marketing business serving organisations that need marketing, online visibility, lead generation and technology-related services.
The company describes its services as including performance marketing, paid advertising, lead generation, creative development, website and funnel development, marketing automation and related digital-growth solutions.


Its listed service categories include digital marketing, performance advertising, website and application development, lead generation and business technology solutions.
Official website: [https://brandmatedigital.com BrandMate Digital]


The company's LinkedIn profile identifies Kanpur, Uttar Pradesh, as its headquarters and 2020 as its founding year. It describes the business as an AI-driven performance marketing and digital growth partner.<ref>{{cite web |title=BrandMate Digital |url=https://in.linkedin.com/company/brandmate-digital |website=LinkedIn |access-date=29 October 2026}}</ref>
=== Digital Marketing Services ===


Official website: [https://brandmatedigital.com/ BrandMate Digital]
Digital marketing is a central part of BrandMate Digital's business activity.


=== Business Focus ===
Businesses increasingly use digital platforms to communicate with customers, promote products, generate enquiries and support sales. Marketing services can help organisations reach audiences through different channels and evaluate campaign performance.


BrandMate Digital's listed services include:
BrandMate Digital's publicly listed service areas include:


* Digital marketing
* Digital marketing strategy
* Performance marketing
* Performance marketing
* Meta advertising
* Meta advertising
Line 139: Line 151:
* Lead generation
* Lead generation
* Social media marketing
* Social media marketing
* Creative development
* Creative and advertising content
* Search engine optimisation
* Search engine optimisation and digital visibility
* Website development
* Website and landing-page development
* Application development
* Sales funnel development
* Website and marketing funnels
* Marketing automation
* Marketing automation
* Conversion optimisation
* Growth marketing
* Technology-related business solutions


The precise scope of each engagement depends on the services offered and agreed with individual clients.
These services address different stages of the customer journey, from initial awareness and audience acquisition to enquiries and conversions.


=== Digital Marketing and Performance Advertising ===
=== Performance Marketing ===


Digital marketing is a central service area associated with BrandMate Digital.
Performance marketing is one of the service categories associated with BrandMate Digital.


Businesses use digital marketing to communicate with potential customers, develop brand awareness, generate enquiries and support sales.
Performance-focused campaigns generally use measurable indicators to evaluate advertising activity. Depending on the campaign, these can include impressions, clicks, enquiries, conversion rates, customer acquisition costs and return on advertising spend.


Performance advertising focuses on paid campaigns whose results can be monitored through indicators such as impressions, clicks, leads, conversions and campaign expenditure.
The company describes its approach as using data, creative content, paid media and conversion optimisation to support business growth.<ref>{{cite web |title=BrandMate Digital company profile |url=https://in.linkedin.com/company/brandmate-digital |website=LinkedIn |access-date=29 October 2026}}</ref>


BrandMate Digital's company profile identifies Meta and Google advertising among its specialties, alongside lead-generation systems and conversion-rate optimisation.<ref>{{cite web |title=BrandMate Digital |url=https://in.linkedin.com/company/brandmate-digital |website=LinkedIn |access-date=29 October 2026}}</ref>
The specific results achieved by individual campaigns depend on factors such as the client's industry, budget, offer, audience and sales process.


=== Lead Generation ===
=== Lead Generation ===


Lead generation involves attracting and identifying potential customers who may be interested in a product or service.
Lead generation is another area of BrandMate Digital's stated expertise.


For businesses, lead-generation activities can include advertising campaigns, landing pages, website forms, content marketing and other customer-acquisition methods.
Lead-generation services aim to attract prospective customers and encourage them to express interest in a product or service.


BrandMate Digital lists lead generation among its principal service areas.
Businesses may use paid advertisements, landing pages, digital content, forms and follow-up systems to generate enquiries.


The company's profile also refers to website and funnel development, which can support the process of turning online interest into business enquiries.
Lead generation can be particularly relevant to service businesses, real estate companies, healthcare providers, retail brands and other organisations that depend on a steady flow of potential customers.


=== Website and Application Development ===
=== Website and Technology Solutions ===


BrandMate Digital also lists website and application development among its services.
BrandMate Digital's publicly listed service areas also include website development, landing pages, funnels and technology-related solutions.


Websites can provide information about a company, present its products and services, and create opportunities for customer enquiries and transactions.
A business website can serve several purposes, including presenting products and services, collecting enquiries, supporting online transactions and providing information to customers.


Application development can support more specialised business requirements, depending on the project's scope.
Website and funnel development can also be connected with digital advertising, analytics and lead-management processes.


The supplied profile identifies these services as part of BrandMate Digital's broader technology offering.
The company's listed capabilities extend into areas such as software and application development, although the specific technical scope of each project should be confirmed from project-level information.


=== Business Technology Solutions ===
== BrandMate Digital's Business Development ==


The company's technology-related services form another part of its business portfolio.
BrandMate Digital forms part of Srivastava's wider entrepreneurial activities.


Digital tools can help businesses manage their online presence, customer acquisition, communication and operational processes.
The company's service portfolio brings together marketing, creative work, digital infrastructure and business-growth services.


BrandMate Digital's listed services bring together marketing and development capabilities, allowing the business to address several connected digital requirements.
This combination enables the business to address several requirements that organisations may have when developing their online presence.


Specific software products, proprietary platforms and technical capabilities should be described separately only when supported by official documentation.
The company profile lists work across sectors including jewellery, real estate, healthcare, hospitality, direct-to-consumer businesses and pet care.<ref>{{cite web |title=BrandMate Digital company profile |url=https://in.linkedin.com/company/brandmate-digital |website=LinkedIn |access-date=29 October 2026}}</ref>


== Olivia Studio ==
The breadth of these sectors reflects the company's positioning as a service provider for businesses operating in different markets.


'''Olivia Studio''' is identified in the supplied biography as one of Srivastava's business interests.
== The CollabZ ==


The venture is associated with interior design, expanding his professional activities beyond marketing and information technology.
'''The CollabZ''' is an influencer-marketing and brand-collaboration venture associated with BrandMate Digital.


Interior design can involve planning and organising interior environments with attention to layout, functionality, aesthetics, materials and the needs of the people using the space.
Its purpose is to connect businesses with relevant content creators and influencers for marketing campaigns and other collaborative activities.


Olivia Studio represents the design-related component of the business portfolio described in the supplied profile.
The CollabZ's official website describes its approach as matching brands and creators based on factors such as audience, niche, location and suitability, rather than relying solely on follower counts.<ref>{{cite web |title=About The CollabZ |url=https://thecollabz.in/about |website=The CollabZ |access-date=29 October 2026}}</ref>


The source material does not provide a confirmed founding date, portfolio of completed projects, list of clients or detailed service catalogue for Olivia Studio. Those details have therefore not been added as established facts.
Official website: [https://thecollabz.in The CollabZ]
 
== The CollabZ ==
 
'''The CollabZ''' is an influencer-marketing and creator-partnership venture associated with BrandMate Digital.
 
Its official website describes the platform as a service designed to connect brands with content creators and improve the process of discovering, matching and managing collaborations.<ref>{{cite web |title=About The CollabZ |url=https://www.thecollabz.in/about |website=The CollabZ |access-date=29 October 2026}}</ref>
 
The website identifies Vikalp Srivastava as the founder and describes his role as involving business strategy, growth, brand partnerships and the overall direction of the platform.


=== Influencer Marketing ===
=== Influencer Marketing ===


Influencer marketing involves working with content creators whose audiences may be relevant to a business, product or service.
Influencer marketing involves businesses collaborating with individuals who create content for digital audiences.


Brands can collaborate with creators to communicate messages through social media posts, videos, product features and other forms of digital content.
Depending on the campaign, a collaboration may involve product demonstrations, sponsored posts, short-form videos, reviews, promotional content or longer-term brand partnerships.


The CollabZ is positioned around facilitating these relationships.
The CollabZ's listed service areas include:


Its published description emphasises discovery, matching, campaign management and partnerships intended to create value for both brands and creators.<ref>{{cite web |title=About The CollabZ |url=https://www.thecollabz.in/about |website=The CollabZ |access-date=29 October 2026}}</ref>
* Influencer marketing
* Brand–creator collaborations
* Creator discovery and shortlisting
* User-generated content campaigns
* Product-launch campaigns
* Micro-influencer campaigns
* Regional influencer campaigns
* Creator outreach and negotiations
* Campaign management
* Performance reporting


=== Connecting Brands and Creators ===
These services are intended to support the process of identifying creators, coordinating campaigns and managing collaboration between businesses and content producers.


The CollabZ aims to simplify the process through which businesses identify suitable creators for marketing collaborations.
=== Brand and Creator Partnerships ===


The platform describes matching as a process that considers factors such as audience, niche, location and fit rather than relying only on follower counts.
The CollabZ's business model centres on bringing brands and creators together for relevant marketing opportunities.


This approach reflects a wider principle in influencer marketing: a creator's relevance to a particular audience can be as important as the size of the audience.
For businesses, this can involve identifying creators whose content and audience are suited to a particular campaign.


=== Campaign Management and Partnerships ===
For creators, partnerships may provide opportunities to work with brands, produce sponsored content and develop longer-term professional relationships.


Influencer campaigns can require coordination among brands, creators and marketing teams.
The platform's stated approach emphasises matching, relationship building and campaign outcomes.<ref>{{cite web |title=About The CollabZ |url=https://thecollabz.in/about |website=The CollabZ |access-date=29 October 2026}}</ref>


Typical campaign requirements may include identifying suitable partners, agreeing on content requirements, coordinating schedules and assessing performance.
=== Leadership at The CollabZ ===


The CollabZ's official description identifies professional campaign management and long-term brand-creator relationships among its areas of focus.<ref>{{cite web |title=About The CollabZ |url=https://www.thecollabz.in/about |website=The CollabZ |access-date=29 October 2026}}</ref>
The CollabZ's official website identifies Vikalp Srivastava as its founder and describes his responsibilities in business strategy, growth, brand partnerships and the overall direction of the venture.<ref>{{cite web |title=About The CollabZ |url=https://thecollabz.in/about |website=The CollabZ |access-date=29 October 2026}}</ref>


The platform is described as operating under BrandMate Digital.
His involvement connects his broader interests in marketing and business development with the creator economy.


Official website: [https://www.thecollabz.in/about The CollabZ]
The official website also identifies Shashank Pandey as co-founder, with a focus on creator partnerships and relationship building.


== Encrypt by BrandMate Digital ==
== Olivia Studio ==


'''Encrypt by BrandMate Digital''' is identified in the supplied biography as the cybersecurity venture associated with BrandMate Digital.
'''Olivia Studio''' is identified in the supplied biography as a venture associated with Srivastava's interests in interior design.


Cybersecurity concerns the protection of systems, networks, applications and information against unauthorised access, disruption and other digital threats.
Interior design involves planning and developing indoor spaces to meet functional, visual and practical requirements. Depending on the project, it can include spatial planning, material selection, furniture, lighting, finishes and coordination of design elements.


Information security can also involve policies, risk management, access controls, incident response and the protection of sensitive business information.
The inclusion of Olivia Studio in Srivastava's business portfolio reflects an expansion beyond digital marketing and technology services into a different service category.


The supplied profile identifies Encrypt as part of Srivastava's wider business interests in technology and information security.
The supplied material does not provide a verified company website, project portfolio, founding date or detailed list of interior-design services for Olivia Studio. These details should be added when confirmed through official business information.


The material available for this article does not establish a complete list of its products, services, security technologies, personnel or technical certifications. Such claims should be supported by official documentation before publication.
== Encrypt by BrandMate Digital ==


== Cybersecurity and Information Security ==
'''Encrypt by BrandMate Digital''' is the cybersecurity venture identified in Srivastava's supplied profile.


Cybersecurity is an increasingly important business requirement as organisations rely on digital systems to store information, communicate with customers and manage operations.
Cybersecurity focuses on protecting systems, networks, software and information from unauthorised access, disruption and other security risks.


Information security management includes processes for identifying risks, protecting information assets and establishing appropriate controls.
The venture represents the information-security dimension of his broader business interests.


Encrypt by BrandMate Digital is described in the supplied profile as the cybersecurity-focused component of the business portfolio.
Cybersecurity services can vary significantly in scope. Depending on the provider, they may include security assessments, vulnerability management, information-security consulting, policy development, monitoring or incident-response support.


Further details about its specific technical capabilities, service delivery model and certification scope would help provide a more comprehensive account of the venture.
The supplied information identifies Encrypt as a cybersecurity-focused venture but does not establish a complete service catalogue, technical certifications, security-testing credentials or independently verified client engagements.


== Reported ISO Certifications ==
Accordingly, no specific technical capability or certification is attributed to the venture here without supporting documentation.


The supplied biography states that Srivastava has reported his company as holding two certifications:
== Cybersecurity and Information Security ==
 
* '''ISO 9001:2015'''
* '''ISO/IEC 27001:2022'''
 
These standards relate to different management-system areas.
 
=== ISO 9001:2015 ===
 
ISO 9001:2015 is an international standard for quality management systems.
 
It provides a framework for organisations to establish and maintain processes aimed at meeting customer and applicable regulatory requirements and improving their management systems.
 
The supplied profile associates this certification with Srivastava's company. The legal entity named on the certificate, its scope and current validity have not been independently confirmed for this article.
 
=== ISO/IEC 27001:2022 ===
 
ISO/IEC 27001:2022 is an international standard for information security management systems.
 
It specifies requirements for establishing, implementing, maintaining and continually improving an information security management system within an organisation's defined scope.
 
The supplied biography states that Srivastava's company holds this certification. However, the certification body, legal entity, scope and validity period have not been independently established here.


=== Certification Verification ===
Cybersecurity has become an important concern for organisations that manage digital information, customer data, websites, applications and online transactions.


Before these certifications are presented as verified facts, the original certificates should be checked for:
Information-security practices can help businesses identify risks, establish appropriate controls and improve how information is handled.


* The exact legal entity named on the certificate
Srivastava's association with Encrypt by BrandMate Digital places cybersecurity among the sectors represented in his business portfolio.
* The certification body's identity
* The approved scope of certification
* The certificate number
* The issue and expiry dates
* Current certification status


This distinction matters because a certification may apply to a specific legal entity, location or defined scope rather than every venture associated with a founder.
The precise services offered by the venture and the qualifications of its technical team should be confirmed through official company documentation before being described in greater detail.


== A Multi-Venture Business Portfolio ==
== Business Interests Across Multiple Industries ==


Srivastava's supplied profile describes a group of business interests that operate across several related but distinct sectors.
Srivastava's professional activities span several service industries.


{| class="wikitable"
{| class="wikitable"
! Venture
! Business or Venture
! Sector
! Sector
! Description based on supplied information
! General Focus
|-
|-
| BrandMate Digital
| BrandMate Digital
| Digital marketing and information technology
| Digital marketing and IT
| Marketing, performance advertising, lead generation, websites and technology services
| Performance marketing, lead generation, websites and business-growth services
|-
| The CollabZ
| Influencer marketing
| Brand–creator partnerships and campaign management
|-
|-
| Olivia Studio
| Olivia Studio
| Interior design
| Interior design
| Design-related business interest
| Interior-design-related business activities, as described in supplied profile
|-
| The CollabZ
| Influencer marketing
| Connecting brands and content creators for collaborations
|-
|-
| Encrypt by BrandMate Digital
| Encrypt by BrandMate Digital
| Cybersecurity
| Cybersecurity
| Cybersecurity and information-security-related business interest
| Information-security-related business activities, as described in supplied profile
|}
|}


The portfolio combines marketing, design, creator partnerships and technology.
The portfolio illustrates his stated interest in operating across multiple service categories rather than focusing exclusively on one business.


Although these fields have different operational requirements, they can intersect in the broader digital economy. For example, brands may require marketing, creative services, websites and creator collaborations as part of their overall digital strategy.
The exact legal ownership and organisational relationship between these ventures should be confirmed from their respective official records.


The ventures should nevertheless be understood as separate service areas, with their own products, teams, capabilities and business requirements.
== Certifications and Quality Management ==


== Professional Interests ==
According to the supplied biography, Srivastava has reported that his company holds the following certifications:


The main professional interests identified in Srivastava's supplied biography include:
* '''ISO 9001:2015'''
* '''ISO/IEC 27001:2022'''


* Entrepreneurship
ISO 9001:2015 is an international standard for quality management systems. ISO/IEC 27001:2022 is an international standard for information security management systems.
* Business operations
* Digital marketing
* Performance advertising
* Lead generation
* Information technology
* Website and application development
* Influencer marketing
* Interior design
* Cybersecurity
* Business development
* Brand partnerships


These areas reflect his transition from an operational employment background into the development of a multi-sector business portfolio.
These standards address different aspects of organisational management. ISO 9001 concerns quality-management processes, while ISO/IEC 27001 concerns establishing, implementing, maintaining and continually improving an information security management system.


== Business Operations and Entrepreneurship ==
The legal entity named on the certificates, the certified locations and activities, the certification bodies and the current validity periods have not been established from the supplied information.


Srivastava's earlier professional experience at Spinny provides context for the operational component of his career.
The certifications should therefore be described as reported by the profile until copies of the certificates or entries in the relevant certification body's records are available for verification.


Moving from employment into entrepreneurship can require a shift from managing assigned responsibilities to making decisions about business strategy, service delivery, customer acquisition and organisational development.
== Professional Experience and Business Skills ==


The supplied biography presents his transition as a decision to pursue greater independence and build businesses according to his own vision.
Srivastava's professional background combines operational employment with entrepreneurship.


His subsequent ventures span services that can support different aspects of business development, from marketing and online growth to creator partnerships, design and information security.
His reported experience at Spinny provides the employment component of his career, while his subsequent business activities span marketing, technology, creator partnerships, design and cybersecurity.


== Digital Growth and Business Development ==
The areas represented in his profile include:


Digital growth involves more than creating an online presence. Businesses may need to identify target audiences, communicate their value, attract potential customers and assess the results of their marketing activities.
* Business operations
* Business development
* Digital marketing
* Performance advertising
* Lead generation
* Brand development
* Influencer marketing
* Website and technology services
* Interior-design-related business
* Cybersecurity-related business


BrandMate Digital's published profile focuses on performance marketing, lead generation, creative development and conversion optimisation.<ref>{{cite web |title=BrandMate Digital |url=https://in.linkedin.com/company/brandmate-digital |website=LinkedIn |access-date=29 October 2026}}</ref>
These areas represent the industries and activities associated with his career. The available material does not establish formal professional certifications in each area.


These services are relevant to businesses seeking to improve how they acquire and communicate with customers through digital channels.
== Entrepreneurial Approach ==


Srivastava's association with BrandMate Digital places these activities at the centre of his entrepreneurial profile.
Srivastava's career reflects a transition from operational employment towards building and managing ventures.


== Brand Partnerships and the Creator Economy ==
His business interests span several sectors, each addressing different customer needs.


The creator economy includes individuals and businesses that produce digital content and develop audiences through online platforms.
Digital marketing focuses on helping businesses reach audiences and generate demand. Influencer marketing connects brands with creators. Interior design addresses the planning and appearance of physical spaces. Cybersecurity concerns the protection of digital systems and information.


Influencer marketing creates opportunities for brands to work with creators whose content and audiences align with a campaign's objectives.
Although these fields are distinct, they all involve service development, client relationships and the management of specialised work.


The CollabZ is positioned within this sector, with an emphasis on discovery, matching and campaign coordination.
His multi-venture profile reflects an interest in identifying opportunities across different markets and developing businesses around those opportunities.


Its official website identifies Srivastava as the founder and describes his focus as building partnerships between brands and creators.<ref>{{cite web |title=About The CollabZ |url=https://www.thecollabz.in/about |website=The CollabZ |access-date=29 October 2026}}</ref>
== Business Growth and Brand Development ==


This venture adds a partnership-based marketing component to the broader business portfolio associated with BrandMate Digital.
Brand development is a recurring theme across Srivastava's business interests.


== Technology and Information Security ==
For clients, branding involves defining how a business presents itself, communicates its value and builds relationships with customers.


Technology services and cybersecurity represent another dimension of Srivastava's stated business interests.
Digital marketing can support this process through advertising, content, online visibility and lead generation.


Web development, applications and marketing systems can help businesses establish and manage their digital operations. At the same time, organisations need to consider the security of their systems and information.
Influencer marketing adds another channel by connecting brands with creators who communicate with particular audiences.


Encrypt by BrandMate Digital is identified as the cybersecurity-related venture within the supplied profile.
These activities form part of the service areas associated with BrandMate Digital and The CollabZ.


Further verified details about its products, security services, certifications and technical team would be required to document its capabilities in depth.
== Technology and Digital Transformation ==


== Career Timeline ==
Technology is another recurring element of Srivastava's professional profile.


The following timeline summarises the dates provided in the supplied biography and company profiles.
BrandMate Digital lists website development, marketing technology and related digital services among its capabilities, while Encrypt by BrandMate Digital represents his stated interest in cybersecurity.


{| class="wikitable"
Digital transformation can involve the use of software, online platforms and data-driven systems to improve business processes and customer experiences.
! Period
! Event
|-
| 4 July 1994
| Birth in Kanpur, Uttar Pradesh, according to supplied profile
|-
| 2020
| BrandMate Digital's founding year as listed on its company profile
|-
| December 2022–May 2024
| Hub Operation Manager role at Spinny, according to supplied professional profile
|-
| Subsequent entrepreneurial activities
| Development of business interests associated with BrandMate Digital, Olivia Studio, The CollabZ and Encrypt by BrandMate Digital
|}


The source material does not provide exact launch dates for every venture. The timeline therefore distinguishes the documented dates from broader career developments.
The specific technologies and systems used across Srivastava's ventures have not been comprehensively documented in the supplied information.


== Public Profile and Business Presence ==
== Public Profile and Professional Presence ==


Vikalp Srivastava's public professional profile connects him with BrandMate Digital and The CollabZ.
Srivastava's professional identity is associated with his business ventures and their public-facing profiles.


BrandMate Digital's company profile identifies Kanpur as its headquarters and lists digital marketing and technology-related specialties.<ref>{{cite web |title=BrandMate Digital |url=https://in.linkedin.com/company/brandmate-digital |website=LinkedIn |access-date=29 October 2026}}</ref>
The CollabZ's official website includes a leadership profile identifying him as its founder and describing his experience across business growth, sales, marketing, technology and brand building.<ref>{{cite web |title=About The CollabZ |url=https://thecollabz.in/about |website=The CollabZ |access-date=29 October 2026}}</ref>


The CollabZ's website identifies Srivastava as its founder and provides information about its focus on brand-creator partnerships.<ref>{{cite web |title=About The CollabZ |url=https://www.thecollabz.in/about |website=The CollabZ |access-date=29 October 2026}}</ref>
BrandMate Digital also maintains a public company profile describing its services, markets and business focus.<ref>{{cite web |title=BrandMate Digital company profile |url=https://in.linkedin.com/company/brandmate-digital |website=LinkedIn |access-date=29 October 2026}}</ref>


These sources provide public references for two of the principal business entities associated with his profile.
Together, these profiles provide information about the businesses and service categories associated with his entrepreneurial activities.


== Future Development and Business Direction ==
== Future Business Development ==


The supplied biography does not provide a confirmed long-term roadmap, expansion plan or set of future targets for Srivastava's ventures.
The supplied biography describes Srivastava's interests across several industries but does not provide a documented future expansion plan, specific investment commitment or confirmed launch schedule for new ventures.


However, the current business portfolio described in the source spans marketing, technology, design, creator partnerships and cybersecurity.
His existing business portfolio includes marketing, technology, influencer collaborations, interior design and cybersecurity.


These are distinct service areas that can support different customer needs. Any specific future plans, such as geographic expansion, new product launches, investment targets or hiring goals, should be added when supported by statements from Srivastava or official company announcements.
Future developments in these businesses would be best documented through official announcements, company updates and verified business information.


== Personal Information ==
== Personal Information ==
Line 456: Line 425:
|-
|-
| Profession
| Profession
| Entrepreneur and Business Builder
| Entrepreneur, Businessman, Business Professional
|-
|-
| Professional Experience
| Employment Experience
| Hub Operation Manager at Spinny, December 2022–May 2024, according to supplied profile
| Hub Operation Manager at Spinny, December 2022–May 2024, according to supplied profile
|-
|-
| Principal Business
| Business Portfolio
| BrandMate Digital
| BrandMate Digital, The CollabZ, Olivia Studio and Encrypt by BrandMate Digital
|-
| Associated Ventures
| Olivia Studio, The CollabZ, Encrypt by BrandMate Digital
|-
|-
| Industry Interests
| Main Business Interests
| Digital Marketing, IT, Interior Design, Influencer Marketing, Cybersecurity
| Digital Marketing, IT, Influencer Marketing, Interior Design and Cybersecurity
|-
|-
| Phone
| Contact Number
| +91 7309180407
| +91 7309180407
|-
|-
| Email
| Email
| thebrandmatedigital@gmail.com
| thebrandmatedigital@gmail.com
|-
| Business Location
| Kanpur, Uttar Pradesh, India
|}
|}


== External Links ==
== Contact Information ==
 
'''Vikalp Srivastava'''
 
* Phone: +91 7309180407
* Email: [mailto:thebrandmatedigital@gmail.com thebrandmatedigital@gmail.com]
* BrandMate Digital: [https://brandmatedigital.com brandmatedigital.com]
* The CollabZ: [https://thecollabz.in thecollabz.in]
 
== External links ==


* [https://brandmatedigital.com/ BrandMate Digital – Official Website]
* [https://brandmatedigital.com/ BrandMate Digital – Official Website]
* [https://in.linkedin.com/company/brandmate-digital BrandMate Digital – LinkedIn Company Profile]
* [https://thecollabz.in/ The CollabZ – Official Website]
* [https://www.theindiaforbesnews.co.in/2026/01/brandmate-digital-emerges-as-integrated.html The India Forbes News – BrandMate Digital Article]
* [https://thecollabz.in/about The CollabZ – About and Leadership]
* [https://www.linkedin.com/ LinkedIn]
* [https://in.linkedin.com/company/brandmate-digital BrandMate Digital – LinkedIn]
* [https://in.linkedin.com/company/the-collabz The CollabZ – LinkedIn]
* [https://www.theindiaforbesnews.co.in/2026/01/brandmate-digital-emerges-as-integrated.html BrandMate Digital – Article supplied in profile]


== References ==
== References ==
Line 491: Line 465:
<references />
<references />


== Editorial and Verification Notes ==
== Editorial Notes ==


* The biographical information about Vikalp Srivastava's date of birth, education, employment history and business interests is based on the supplied profile.
* This article is based on the biographical information supplied for Vikalp Srivastava and publicly available business profiles consulted for this version.
* BrandMate Digital's 2020 founding year and Kanpur location are listed in its LinkedIn company profile.
* BrandMate Digital's LinkedIn company profile lists 2020 as its founding year. This does not independently establish the precise date Srivastava personally began developing the business.
* The CollabZ's official website identifies Vikalp Srivastava as its founder and describes its brand-creator partnership model.
* The CollabZ's official website identifies Vikalp Srivastava as its founder and describes the venture as operating under BrandMate Digital.
* The supplied biography reports ISO 9001:2015 and ISO/IEC 27001:2022 certifications. The relevant legal entity, certification scope and current validity have not been independently confirmed in this article.
* The employment dates at Spinny, educational qualifications, reported ISO certifications and business relationships should be supported with appropriate documentation if formal verification is required.
* The names and business areas of Olivia Studio and Encrypt by BrandMate Digital are included as supplied. Their individual service catalogues and operational details require further documentation.
* No specific awards, personal achievements or unverified client results have been added.
* No unsupported claims about revenue, number of clients, business valuation, awards or market leadership have been added.
* Olivia Studio and Encrypt by BrandMate Digital are included based on the supplied profile; their detailed services and legal business structures require further confirmation.


[[Category:Indian entrepreneurs]]
[[Category:Indian entrepreneurs]]
[[Category:Entrepreneurs from Uttar Pradesh]]
[[Category:Indian businessmen]]
[[Category:People from Kanpur]]
[[Category:People from Kanpur]]
[[Category:People from Uttar Pradesh]]
[[Category:Digital marketing professionals]]
[[Category:Digital marketing professionals]]
[[Category:Indian businesspeople]]
[[Category:Information technology entrepreneurs]]
[[Category:Information technology entrepreneurs]]
[[Category:Influencer marketing]]
[[Category:Influencer marketing]]
[[Category:Cybersecurity]]
[[Category:Cybersecurity]]

Revision as of 07:24, 29 October 2026


Vikalp Srivastava Verified }}

Vikalp Srivastava

Born 4 July 1994
Birth Place Kanpur, Uttar Pradesh, India
Nationality Indian
Occupation Entrepreneur, Businessman, Business Professional
Title Entrepreneur and Businessman
Known For Multi-venture entrepreneurship, BrandMate Digital, The CollabZ, Olivia Studio, Encrypt by BrandMate Digital
Company

BrandMate Digital and associated business ventures

Founder Associated with BrandMate Digital and The CollabZ, according to supplied and publicly available professional profiles
Industry Digital Marketing, Information Technology, Influencer Marketing, Interior Design, Cybersecurity
Experience Professional experience in business operations, sales, marketing and technology, according to supplied profile
Founded BrandMate Digital is listed as established in 2020
Headquarters Kanpur, Uttar Pradesh, India
City Kanpur
Website Official Website
Email thebrandmatedigital@gmail.com
Mobile +91 7309180407
Awards N/A
Status Verified

Vikalp Srivastava is an Indian entrepreneur and businessman from Kanpur, Uttar Pradesh, whose professional interests span digital marketing, information technology, influencer marketing, interior design and cybersecurity. He is associated with BrandMate Digital and a portfolio of related business ventures, including The CollabZ, Olivia Studio and Encrypt by BrandMate Digital.

Rather than focusing on a single industry, Srivastava's business activities extend across several service categories. His professional journey includes experience in business operations before moving towards entrepreneurship and developing ventures focused on marketing, technology and other business services.

His profile reflects an interest in building and managing businesses, developing brand partnerships, creating service offerings and exploring opportunities across different industries.

Early Life and Background

Vikalp Srivastava was born on 4 July 1994 in Kanpur, Uttar Pradesh, India.

Kanpur is an important industrial and commercial centre in Uttar Pradesh. Srivastava's professional background is associated with the city, where BrandMate Digital is listed as having its headquarters.

His career has included work in business operations and subsequent involvement in entrepreneurship. Over time, his professional interests expanded into digital marketing, technology, influencer collaborations, interior design and information security.

The available biographical information provides limited details about his early life, family background and childhood. This article therefore focuses on his education, professional experience and business activities.

Education

According to the supplied biographical information, Vikalp Srivastava completed his high school education before pursuing polytechnic studies and a Bachelor of Technology (B.Tech.) degree.

His educational background is described as including both technical education and higher studies.

However, the names of the institutions, the precise field of his polytechnic studies, the B.Tech. specialisation and graduation dates have not been independently established from the available information.

Academic Background

Qualification Details
High School Completed; institution not specified
Polytechnic Studies Reported in supplied biography; specialisation not specified
Bachelor of Technology (B.Tech.) Reported in supplied biography; institution and specialisation not independently established

His reported technical education forms part of the background to his later involvement in technology-related business services.

Early Professional Career

Before concentrating on entrepreneurship, Vikalp Srivastava gained professional experience in employment and business operations.

His early career included operational responsibilities in the automotive sector. He subsequently worked at Spinny, an Indian used-car retail company.

According to his supplied professional history, he held the position of Hub Operation Manager at Spinny from December 2022 to May 2024.

The role involved operational responsibilities within a business environment. This experience forms part of his professional background before his subsequent focus on developing and managing business ventures.

Experience at Spinny

Srivastava's reported position as Hub Operation Manager at Spinny represents an important stage in his employment history.

Business operations roles can involve coordinating day-to-day activities, supporting teams, managing processes and working toward operational targets.

His experience in this environment preceded his move towards a broader entrepreneurial portfolio.

The exact scope of his responsibilities and individual performance outcomes have not been independently established in the supplied material.

Transition to Entrepreneurship

After working in employment, Srivastava moved towards entrepreneurship.

According to his supplied profile, the decision was motivated by an interest in greater professional independence and the opportunity to develop businesses according to his own vision.

His subsequent activities focused on developing services in digital marketing and technology while exploring opportunities in other related and complementary sectors.

Rather than restricting his activities to a single business category, he became associated with ventures addressing different market needs.

This multi-venture approach forms the central theme of his professional identity.

Entrepreneurial Philosophy and Business Approach

Srivastava's professional profile reflects a business approach centred on developing services across multiple industries.

His interests include marketing, technology, brand development, creator partnerships, interior design and cybersecurity.

These fields serve different business needs, but they also share common themes such as customer acquisition, brand visibility, digital infrastructure, business operations and service delivery.

His portfolio illustrates an approach in which separate ventures focus on specialised services while remaining connected through his broader entrepreneurial activities.

The available information does not establish a formal holding-company structure or the exact legal relationships between every venture. Accordingly, the businesses are described as associated ventures rather than assumed to be separate subsidiaries of one legal entity.

BrandMate Digital

BrandMate Digital is a digital marketing and technology business associated with Vikalp Srivastava.

The company focuses on helping businesses develop their digital presence, market their products and services, generate leads and support business growth through digital channels.

Its publicly available company profile lists 2020 as its founding year and identifies Kanpur, Uttar Pradesh, as its headquarters.[1]

The company describes its services as including performance marketing, paid advertising, lead generation, creative development, website and funnel development, marketing automation and related digital-growth solutions.

Official website: BrandMate Digital

Digital Marketing Services

Digital marketing is a central part of BrandMate Digital's business activity.

Businesses increasingly use digital platforms to communicate with customers, promote products, generate enquiries and support sales. Marketing services can help organisations reach audiences through different channels and evaluate campaign performance.

BrandMate Digital's publicly listed service areas include:

  • Digital marketing strategy
  • Performance marketing
  • Meta advertising
  • Google advertising
  • Lead generation
  • Social media marketing
  • Creative and advertising content
  • Search engine optimisation and digital visibility
  • Website and landing-page development
  • Sales funnel development
  • Marketing automation
  • Growth marketing

These services address different stages of the customer journey, from initial awareness and audience acquisition to enquiries and conversions.

Performance Marketing

Performance marketing is one of the service categories associated with BrandMate Digital.

Performance-focused campaigns generally use measurable indicators to evaluate advertising activity. Depending on the campaign, these can include impressions, clicks, enquiries, conversion rates, customer acquisition costs and return on advertising spend.

The company describes its approach as using data, creative content, paid media and conversion optimisation to support business growth.[2]

The specific results achieved by individual campaigns depend on factors such as the client's industry, budget, offer, audience and sales process.

Lead Generation

Lead generation is another area of BrandMate Digital's stated expertise.

Lead-generation services aim to attract prospective customers and encourage them to express interest in a product or service.

Businesses may use paid advertisements, landing pages, digital content, forms and follow-up systems to generate enquiries.

Lead generation can be particularly relevant to service businesses, real estate companies, healthcare providers, retail brands and other organisations that depend on a steady flow of potential customers.

Website and Technology Solutions

BrandMate Digital's publicly listed service areas also include website development, landing pages, funnels and technology-related solutions.

A business website can serve several purposes, including presenting products and services, collecting enquiries, supporting online transactions and providing information to customers.

Website and funnel development can also be connected with digital advertising, analytics and lead-management processes.

The company's listed capabilities extend into areas such as software and application development, although the specific technical scope of each project should be confirmed from project-level information.

BrandMate Digital's Business Development

BrandMate Digital forms part of Srivastava's wider entrepreneurial activities.

The company's service portfolio brings together marketing, creative work, digital infrastructure and business-growth services.

This combination enables the business to address several requirements that organisations may have when developing their online presence.

The company profile lists work across sectors including jewellery, real estate, healthcare, hospitality, direct-to-consumer businesses and pet care.[3]

The breadth of these sectors reflects the company's positioning as a service provider for businesses operating in different markets.

The CollabZ

The CollabZ is an influencer-marketing and brand-collaboration venture associated with BrandMate Digital.

Its purpose is to connect businesses with relevant content creators and influencers for marketing campaigns and other collaborative activities.

The CollabZ's official website describes its approach as matching brands and creators based on factors such as audience, niche, location and suitability, rather than relying solely on follower counts.[4]

Official website: The CollabZ

Influencer Marketing

Influencer marketing involves businesses collaborating with individuals who create content for digital audiences.

Depending on the campaign, a collaboration may involve product demonstrations, sponsored posts, short-form videos, reviews, promotional content or longer-term brand partnerships.

The CollabZ's listed service areas include:

  • Influencer marketing
  • Brand–creator collaborations
  • Creator discovery and shortlisting
  • User-generated content campaigns
  • Product-launch campaigns
  • Micro-influencer campaigns
  • Regional influencer campaigns
  • Creator outreach and negotiations
  • Campaign management
  • Performance reporting

These services are intended to support the process of identifying creators, coordinating campaigns and managing collaboration between businesses and content producers.

Brand and Creator Partnerships

The CollabZ's business model centres on bringing brands and creators together for relevant marketing opportunities.

For businesses, this can involve identifying creators whose content and audience are suited to a particular campaign.

For creators, partnerships may provide opportunities to work with brands, produce sponsored content and develop longer-term professional relationships.

The platform's stated approach emphasises matching, relationship building and campaign outcomes.[5]

Leadership at The CollabZ

The CollabZ's official website identifies Vikalp Srivastava as its founder and describes his responsibilities in business strategy, growth, brand partnerships and the overall direction of the venture.[6]

His involvement connects his broader interests in marketing and business development with the creator economy.

The official website also identifies Shashank Pandey as co-founder, with a focus on creator partnerships and relationship building.

Olivia Studio

Olivia Studio is identified in the supplied biography as a venture associated with Srivastava's interests in interior design.

Interior design involves planning and developing indoor spaces to meet functional, visual and practical requirements. Depending on the project, it can include spatial planning, material selection, furniture, lighting, finishes and coordination of design elements.

The inclusion of Olivia Studio in Srivastava's business portfolio reflects an expansion beyond digital marketing and technology services into a different service category.

The supplied material does not provide a verified company website, project portfolio, founding date or detailed list of interior-design services for Olivia Studio. These details should be added when confirmed through official business information.

Encrypt by BrandMate Digital

Encrypt by BrandMate Digital is the cybersecurity venture identified in Srivastava's supplied profile.

Cybersecurity focuses on protecting systems, networks, software and information from unauthorised access, disruption and other security risks.

The venture represents the information-security dimension of his broader business interests.

Cybersecurity services can vary significantly in scope. Depending on the provider, they may include security assessments, vulnerability management, information-security consulting, policy development, monitoring or incident-response support.

The supplied information identifies Encrypt as a cybersecurity-focused venture but does not establish a complete service catalogue, technical certifications, security-testing credentials or independently verified client engagements.

Accordingly, no specific technical capability or certification is attributed to the venture here without supporting documentation.

Cybersecurity and Information Security

Cybersecurity has become an important concern for organisations that manage digital information, customer data, websites, applications and online transactions.

Information-security practices can help businesses identify risks, establish appropriate controls and improve how information is handled.

Srivastava's association with Encrypt by BrandMate Digital places cybersecurity among the sectors represented in his business portfolio.

The precise services offered by the venture and the qualifications of its technical team should be confirmed through official company documentation before being described in greater detail.

Business Interests Across Multiple Industries

Srivastava's professional activities span several service industries.

Business or Venture Sector General Focus
BrandMate Digital Digital marketing and IT Performance marketing, lead generation, websites and business-growth services
The CollabZ Influencer marketing Brand–creator partnerships and campaign management
Olivia Studio Interior design Interior-design-related business activities, as described in supplied profile
Encrypt by BrandMate Digital Cybersecurity Information-security-related business activities, as described in supplied profile

The portfolio illustrates his stated interest in operating across multiple service categories rather than focusing exclusively on one business.

The exact legal ownership and organisational relationship between these ventures should be confirmed from their respective official records.

Certifications and Quality Management

According to the supplied biography, Srivastava has reported that his company holds the following certifications:

  • ISO 9001:2015
  • ISO/IEC 27001:2022

ISO 9001:2015 is an international standard for quality management systems. ISO/IEC 27001:2022 is an international standard for information security management systems.

These standards address different aspects of organisational management. ISO 9001 concerns quality-management processes, while ISO/IEC 27001 concerns establishing, implementing, maintaining and continually improving an information security management system.

The legal entity named on the certificates, the certified locations and activities, the certification bodies and the current validity periods have not been established from the supplied information.

The certifications should therefore be described as reported by the profile until copies of the certificates or entries in the relevant certification body's records are available for verification.

Professional Experience and Business Skills

Srivastava's professional background combines operational employment with entrepreneurship.

His reported experience at Spinny provides the employment component of his career, while his subsequent business activities span marketing, technology, creator partnerships, design and cybersecurity.

The areas represented in his profile include:

  • Business operations
  • Business development
  • Digital marketing
  • Performance advertising
  • Lead generation
  • Brand development
  • Influencer marketing
  • Website and technology services
  • Interior-design-related business
  • Cybersecurity-related business

These areas represent the industries and activities associated with his career. The available material does not establish formal professional certifications in each area.

Entrepreneurial Approach

Srivastava's career reflects a transition from operational employment towards building and managing ventures.

His business interests span several sectors, each addressing different customer needs.

Digital marketing focuses on helping businesses reach audiences and generate demand. Influencer marketing connects brands with creators. Interior design addresses the planning and appearance of physical spaces. Cybersecurity concerns the protection of digital systems and information.

Although these fields are distinct, they all involve service development, client relationships and the management of specialised work.

His multi-venture profile reflects an interest in identifying opportunities across different markets and developing businesses around those opportunities.

Business Growth and Brand Development

Brand development is a recurring theme across Srivastava's business interests.

For clients, branding involves defining how a business presents itself, communicates its value and builds relationships with customers.

Digital marketing can support this process through advertising, content, online visibility and lead generation.

Influencer marketing adds another channel by connecting brands with creators who communicate with particular audiences.

These activities form part of the service areas associated with BrandMate Digital and The CollabZ.

Technology and Digital Transformation

Technology is another recurring element of Srivastava's professional profile.

BrandMate Digital lists website development, marketing technology and related digital services among its capabilities, while Encrypt by BrandMate Digital represents his stated interest in cybersecurity.

Digital transformation can involve the use of software, online platforms and data-driven systems to improve business processes and customer experiences.

The specific technologies and systems used across Srivastava's ventures have not been comprehensively documented in the supplied information.

Public Profile and Professional Presence

Srivastava's professional identity is associated with his business ventures and their public-facing profiles.

The CollabZ's official website includes a leadership profile identifying him as its founder and describing his experience across business growth, sales, marketing, technology and brand building.[7]

BrandMate Digital also maintains a public company profile describing its services, markets and business focus.[8]

Together, these profiles provide information about the businesses and service categories associated with his entrepreneurial activities.

Future Business Development

The supplied biography describes Srivastava's interests across several industries but does not provide a documented future expansion plan, specific investment commitment or confirmed launch schedule for new ventures.

His existing business portfolio includes marketing, technology, influencer collaborations, interior design and cybersecurity.

Future developments in these businesses would be best documented through official announcements, company updates and verified business information.

Personal Information

Field Details
Full Name Vikalp Srivastava
Date of Birth 4 July 1994
Birthplace Kanpur, Uttar Pradesh, India
Nationality Indian
Education High School, Polytechnic Studies and B.Tech., according to supplied profile
Profession Entrepreneur, Businessman, Business Professional
Employment Experience Hub Operation Manager at Spinny, December 2022–May 2024, according to supplied profile
Business Portfolio BrandMate Digital, The CollabZ, Olivia Studio and Encrypt by BrandMate Digital
Main Business Interests Digital Marketing, IT, Influencer Marketing, Interior Design and Cybersecurity
Contact Number +91 7309180407
Email thebrandmatedigital@gmail.com

Contact Information

Vikalp Srivastava

References

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  7. ↑ Template:Cite web
  8. ↑ Template:Cite web

Editorial Notes

  • This article is based on the biographical information supplied for Vikalp Srivastava and publicly available business profiles consulted for this version.
  • BrandMate Digital's LinkedIn company profile lists 2020 as its founding year. This does not independently establish the precise date Srivastava personally began developing the business.
  • The CollabZ's official website identifies Vikalp Srivastava as its founder and describes the venture as operating under BrandMate Digital.
  • The employment dates at Spinny, educational qualifications, reported ISO certifications and business relationships should be supported with appropriate documentation if formal verification is required.
  • No specific awards, personal achievements or unverified client results have been added.
  • Olivia Studio and Encrypt by BrandMate Digital are included based on the supplied profile; their detailed services and legal business structures require further confirmation.
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