Vikalp Srivastava

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Vikalp Srivastava

Born 4 July 1994
Birth Place Kanpur, Uttar Pradesh, India
Nationality Indian
Occupation Entrepreneur, Businessman, Business Professional
Title Entrepreneur and Businessman
Known For Multi-venture entrepreneurship, BrandMate Digital, The CollabZ, Olivia Studio, Encrypt by BrandMate Digital
Company

BrandMate Digital and associated business ventures

Founder Associated with BrandMate Digital and The CollabZ, according to supplied and publicly available professional profiles
Industry Digital Marketing, Information Technology, Influencer Marketing, Interior Design, Cybersecurity
Experience Professional experience in business operations, sales, marketing and technology, according to supplied profile
Founded BrandMate Digital is listed as established in 2020
Headquarters Kanpur, Uttar Pradesh, India
City Kanpur
Website Official Website
Email thebrandmatedigital@gmail.com
Mobile +91 7309180407
Awards N/A
Status Verified

Vikalp Srivastava is an Indian entrepreneur and businessman from Kanpur, Uttar Pradesh, whose professional interests span digital marketing, information technology, influencer marketing, interior design and cybersecurity. He is associated with BrandMate Digital and a portfolio of related business ventures, including The CollabZ, Olivia Studio and Encrypt by BrandMate Digital.

Rather than focusing on a single industry, Srivastava's business activities extend across several service categories. His professional journey includes experience in business operations before moving towards entrepreneurship and developing ventures focused on marketing, technology and other business services.

His profile reflects an interest in building and managing businesses, developing brand partnerships, creating service offerings and exploring opportunities across different industries.

Early Life and Background

Vikalp Srivastava was born on 4 July 1994 in Kanpur, Uttar Pradesh, India.

Kanpur is an important industrial and commercial centre in Uttar Pradesh. Srivastava's professional background is associated with the city, where BrandMate Digital is listed as having its headquarters.

His career has included work in business operations and subsequent involvement in entrepreneurship. Over time, his professional interests expanded into digital marketing, technology, influencer collaborations, interior design and information security.

The available biographical information provides limited details about his early life, family background and childhood. This article therefore focuses on his education, professional experience and business activities.

Education

According to the supplied biographical information, Vikalp Srivastava completed his high school education before pursuing polytechnic studies and a Bachelor of Technology (B.Tech.) degree.

His educational background is described as including both technical education and higher studies.

However, the names of the institutions, the precise field of his polytechnic studies, the B.Tech. specialisation and graduation dates have not been independently established from the available information.

Academic Background

Qualification Details
High School Completed; institution not specified
Polytechnic Studies Reported in supplied biography; specialisation not specified
Bachelor of Technology (B.Tech.) Reported in supplied biography; institution and specialisation not independently established

His reported technical education forms part of the background to his later involvement in technology-related business services.

Early Professional Career

Before concentrating on entrepreneurship, Vikalp Srivastava gained professional experience in employment and business operations.

His early career included operational responsibilities in the automotive sector. He subsequently worked at Spinny, an Indian used-car retail company.

According to his supplied professional history, he held the position of Hub Operation Manager at Spinny from December 2022 to May 2024.

The role involved operational responsibilities within a business environment. This experience forms part of his professional background before his subsequent focus on developing and managing business ventures.

Experience at Spinny

Srivastava's reported position as Hub Operation Manager at Spinny represents an important stage in his employment history.

Business operations roles can involve coordinating day-to-day activities, supporting teams, managing processes and working toward operational targets.

His experience in this environment preceded his move towards a broader entrepreneurial portfolio.

The exact scope of his responsibilities and individual performance outcomes have not been independently established in the supplied material.

Transition to Entrepreneurship

After working in employment, Srivastava moved towards entrepreneurship.

According to his supplied profile, the decision was motivated by an interest in greater professional independence and the opportunity to develop businesses according to his own vision.

His subsequent activities focused on developing services in digital marketing and technology while exploring opportunities in other related and complementary sectors.

Rather than restricting his activities to a single business category, he became associated with ventures addressing different market needs.

This multi-venture approach forms the central theme of his professional identity.

Entrepreneurial Philosophy and Business Approach

Srivastava's professional profile reflects a business approach centred on developing services across multiple industries.

His interests include marketing, technology, brand development, creator partnerships, interior design and cybersecurity.

These fields serve different business needs, but they also share common themes such as customer acquisition, brand visibility, digital infrastructure, business operations and service delivery.

His portfolio illustrates an approach in which separate ventures focus on specialised services while remaining connected through his broader entrepreneurial activities.

The available information does not establish a formal holding-company structure or the exact legal relationships between every venture. Accordingly, the businesses are described as associated ventures rather than assumed to be separate subsidiaries of one legal entity.

BrandMate Digital

BrandMate Digital is a digital marketing and technology business associated with Vikalp Srivastava.

The company focuses on helping businesses develop their digital presence, market their products and services, generate leads and support business growth through digital channels.

Its publicly available company profile lists 2020 as its founding year and identifies Kanpur, Uttar Pradesh, as its headquarters.[1]

The company describes its services as including performance marketing, paid advertising, lead generation, creative development, website and funnel development, marketing automation and related digital-growth solutions.

Official website: BrandMate Digital

Digital Marketing Services

Digital marketing is a central part of BrandMate Digital's business activity.

Businesses increasingly use digital platforms to communicate with customers, promote products, generate enquiries and support sales. Marketing services can help organisations reach audiences through different channels and evaluate campaign performance.

BrandMate Digital's publicly listed service areas include:

  • Digital marketing strategy
  • Performance marketing
  • Meta advertising
  • Google advertising
  • Lead generation
  • Social media marketing
  • Creative and advertising content
  • Search engine optimisation and digital visibility
  • Website and landing-page development
  • Sales funnel development
  • Marketing automation
  • Growth marketing

These services address different stages of the customer journey, from initial awareness and audience acquisition to enquiries and conversions.

Performance Marketing

Performance marketing is one of the service categories associated with BrandMate Digital.

Performance-focused campaigns generally use measurable indicators to evaluate advertising activity. Depending on the campaign, these can include impressions, clicks, enquiries, conversion rates, customer acquisition costs and return on advertising spend.

The company describes its approach as using data, creative content, paid media and conversion optimisation to support business growth.[2]

The specific results achieved by individual campaigns depend on factors such as the client's industry, budget, offer, audience and sales process.

Lead Generation

Lead generation is another area of BrandMate Digital's stated expertise.

Lead-generation services aim to attract prospective customers and encourage them to express interest in a product or service.

Businesses may use paid advertisements, landing pages, digital content, forms and follow-up systems to generate enquiries.

Lead generation can be particularly relevant to service businesses, real estate companies, healthcare providers, retail brands and other organisations that depend on a steady flow of potential customers.

Website and Technology Solutions

BrandMate Digital's publicly listed service areas also include website development, landing pages, funnels and technology-related solutions.

A business website can serve several purposes, including presenting products and services, collecting enquiries, supporting online transactions and providing information to customers.

Website and funnel development can also be connected with digital advertising, analytics and lead-management processes.

The company's listed capabilities extend into areas such as software and application development, although the specific technical scope of each project should be confirmed from project-level information.

BrandMate Digital's Business Development

BrandMate Digital forms part of Srivastava's wider entrepreneurial activities.

The company's service portfolio brings together marketing, creative work, digital infrastructure and business-growth services.

This combination enables the business to address several requirements that organisations may have when developing their online presence.

The company profile lists work across sectors including jewellery, real estate, healthcare, hospitality, direct-to-consumer businesses and pet care.[3]

The breadth of these sectors reflects the company's positioning as a service provider for businesses operating in different markets.

The CollabZ

The CollabZ is an influencer-marketing and brand-collaboration venture associated with BrandMate Digital.

Its purpose is to connect businesses with relevant content creators and influencers for marketing campaigns and other collaborative activities.

The CollabZ's official website describes its approach as matching brands and creators based on factors such as audience, niche, location and suitability, rather than relying solely on follower counts.[4]

Official website: The CollabZ

Influencer Marketing

Influencer marketing involves businesses collaborating with individuals who create content for digital audiences.

Depending on the campaign, a collaboration may involve product demonstrations, sponsored posts, short-form videos, reviews, promotional content or longer-term brand partnerships.

The CollabZ's listed service areas include:

  • Influencer marketing
  • Brand–creator collaborations
  • Creator discovery and shortlisting
  • User-generated content campaigns
  • Product-launch campaigns
  • Micro-influencer campaigns
  • Regional influencer campaigns
  • Creator outreach and negotiations
  • Campaign management
  • Performance reporting

These services are intended to support the process of identifying creators, coordinating campaigns and managing collaboration between businesses and content producers.

Brand and Creator Partnerships

The CollabZ's business model centres on bringing brands and creators together for relevant marketing opportunities.

For businesses, this can involve identifying creators whose content and audience are suited to a particular campaign.

For creators, partnerships may provide opportunities to work with brands, produce sponsored content and develop longer-term professional relationships.

The platform's stated approach emphasises matching, relationship building and campaign outcomes.[5]

Leadership at The CollabZ

The CollabZ's official website identifies Vikalp Srivastava as its founder and describes his responsibilities in business strategy, growth, brand partnerships and the overall direction of the venture.[6]

His involvement connects his broader interests in marketing and business development with the creator economy.

The official website also identifies Shashank Pandey as co-founder, with a focus on creator partnerships and relationship building.

Olivia Studio

Olivia Studio is identified in the supplied biography as a venture associated with Srivastava's interests in interior design.

Interior design involves planning and developing indoor spaces to meet functional, visual and practical requirements. Depending on the project, it can include spatial planning, material selection, furniture, lighting, finishes and coordination of design elements.

The inclusion of Olivia Studio in Srivastava's business portfolio reflects an expansion beyond digital marketing and technology services into a different service category.

The supplied material does not provide a verified company website, project portfolio, founding date or detailed list of interior-design services for Olivia Studio. These details should be added when confirmed through official business information.

Encrypt by BrandMate Digital

Encrypt by BrandMate Digital is the cybersecurity venture identified in Srivastava's supplied profile.

Cybersecurity focuses on protecting systems, networks, software and information from unauthorised access, disruption and other security risks.

The venture represents the information-security dimension of his broader business interests.

Cybersecurity services can vary significantly in scope. Depending on the provider, they may include security assessments, vulnerability management, information-security consulting, policy development, monitoring or incident-response support.

The supplied information identifies Encrypt as a cybersecurity-focused venture but does not establish a complete service catalogue, technical certifications, security-testing credentials or independently verified client engagements.

Accordingly, no specific technical capability or certification is attributed to the venture here without supporting documentation.

Cybersecurity and Information Security

Cybersecurity has become an important concern for organisations that manage digital information, customer data, websites, applications and online transactions.

Information-security practices can help businesses identify risks, establish appropriate controls and improve how information is handled.

Srivastava's association with Encrypt by BrandMate Digital places cybersecurity among the sectors represented in his business portfolio.

The precise services offered by the venture and the qualifications of its technical team should be confirmed through official company documentation before being described in greater detail.

Business Interests Across Multiple Industries

Srivastava's professional activities span several service industries.

Business or Venture Sector General Focus
BrandMate Digital Digital marketing and IT Performance marketing, lead generation, websites and business-growth services
The CollabZ Influencer marketing Brand–creator partnerships and campaign management
Olivia Studio Interior design Interior-design-related business activities, as described in supplied profile
Encrypt by BrandMate Digital Cybersecurity Information-security-related business activities, as described in supplied profile

The portfolio illustrates his stated interest in operating across multiple service categories rather than focusing exclusively on one business.

The exact legal ownership and organisational relationship between these ventures should be confirmed from their respective official records.

Certifications and Quality Management

According to the supplied biography, Srivastava has reported that his company holds the following certifications:

  • ISO 9001:2015
  • ISO/IEC 27001:2022

ISO 9001:2015 is an international standard for quality management systems. ISO/IEC 27001:2022 is an international standard for information security management systems.

These standards address different aspects of organisational management. ISO 9001 concerns quality-management processes, while ISO/IEC 27001 concerns establishing, implementing, maintaining and continually improving an information security management system.

The legal entity named on the certificates, the certified locations and activities, the certification bodies and the current validity periods have not been established from the supplied information.

The certifications should therefore be described as reported by the profile until copies of the certificates or entries in the relevant certification body's records are available for verification.

Professional Experience and Business Skills

Srivastava's professional background combines operational employment with entrepreneurship.

His reported experience at Spinny provides the employment component of his career, while his subsequent business activities span marketing, technology, creator partnerships, design and cybersecurity.

The areas represented in his profile include:

  • Business operations
  • Business development
  • Digital marketing
  • Performance advertising
  • Lead generation
  • Brand development
  • Influencer marketing
  • Website and technology services
  • Interior-design-related business
  • Cybersecurity-related business

These areas represent the industries and activities associated with his career. The available material does not establish formal professional certifications in each area.

Entrepreneurial Approach

Srivastava's career reflects a transition from operational employment towards building and managing ventures.

His business interests span several sectors, each addressing different customer needs.

Digital marketing focuses on helping businesses reach audiences and generate demand. Influencer marketing connects brands with creators. Interior design addresses the planning and appearance of physical spaces. Cybersecurity concerns the protection of digital systems and information.

Although these fields are distinct, they all involve service development, client relationships and the management of specialised work.

His multi-venture profile reflects an interest in identifying opportunities across different markets and developing businesses around those opportunities.

Business Growth and Brand Development

Brand development is a recurring theme across Srivastava's business interests.

For clients, branding involves defining how a business presents itself, communicates its value and builds relationships with customers.

Digital marketing can support this process through advertising, content, online visibility and lead generation.

Influencer marketing adds another channel by connecting brands with creators who communicate with particular audiences.

These activities form part of the service areas associated with BrandMate Digital and The CollabZ.

Technology and Digital Transformation

Technology is another recurring element of Srivastava's professional profile.

BrandMate Digital lists website development, marketing technology and related digital services among its capabilities, while Encrypt by BrandMate Digital represents his stated interest in cybersecurity.

Digital transformation can involve the use of software, online platforms and data-driven systems to improve business processes and customer experiences.

The specific technologies and systems used across Srivastava's ventures have not been comprehensively documented in the supplied information.

Public Profile and Professional Presence

Srivastava's professional identity is associated with his business ventures and their public-facing profiles.

The CollabZ's official website includes a leadership profile identifying him as its founder and describing his experience across business growth, sales, marketing, technology and brand building.[7]

BrandMate Digital also maintains a public company profile describing its services, markets and business focus.[8]

Together, these profiles provide information about the businesses and service categories associated with his entrepreneurial activities.

Future Business Development

The supplied biography describes Srivastava's interests across several industries but does not provide a documented future expansion plan, specific investment commitment or confirmed launch schedule for new ventures.

His existing business portfolio includes marketing, technology, influencer collaborations, interior design and cybersecurity.

Future developments in these businesses would be best documented through official announcements, company updates and verified business information.

Personal Information

Field Details
Full Name Vikalp Srivastava
Date of Birth 4 July 1994
Birthplace Kanpur, Uttar Pradesh, India
Nationality Indian
Education High School, Polytechnic Studies and B.Tech., according to supplied profile
Profession Entrepreneur, Businessman, Business Professional
Employment Experience Hub Operation Manager at Spinny, December 2022–May 2024, according to supplied profile
Business Portfolio BrandMate Digital, The CollabZ, Olivia Studio and Encrypt by BrandMate Digital
Main Business Interests Digital Marketing, IT, Influencer Marketing, Interior Design and Cybersecurity
Contact Number +91 7309180407
Email thebrandmatedigital@gmail.com

Contact Information

Vikalp Srivastava

References

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Editorial Notes

  • This article is based on the biographical information supplied for Vikalp Srivastava and publicly available business profiles consulted for this version.
  • BrandMate Digital's LinkedIn company profile lists 2020 as its founding year. This does not independently establish the precise date Srivastava personally began developing the business.
  • The CollabZ's official website identifies Vikalp Srivastava as its founder and describes the venture as operating under BrandMate Digital.
  • The employment dates at Spinny, educational qualifications, reported ISO certifications and business relationships should be supported with appropriate documentation if formal verification is required.
  • No specific awards, personal achievements or unverified client results have been added.
  • Olivia Studio and Encrypt by BrandMate Digital are included based on the supplied profile; their detailed services and legal business structures require further confirmation.
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